FDA’s New E-Cigarette Policy Isn’t Enough to End Youth Vaping Epidemic

For Immediate Release

Chicago, IL January 02, 2020 – Today the U.S. Food and Drug Administration (FDA) issued new policies regarding enforcement against certain flavored e-cigarette products. These new policies, however, will fall far short of what is needed to keep teens away from these addictive nicotine products.

By only restricting flavors in cartridge-based products and allowing menthol flavorings to remain on the market in all forms, the FDA is leaving too many ways for Big Tobacco to target and addict kids across the country.

“Nicotine is an addictive, dangerous drug that harms brain development and poses other significant health risks,” says Joel Africk, President and CEO, Respiratory Health Association. “No level of chemical aerosol inhalation is good for the lungs, and other long-term health impacts of these products are completely unknown.”

The vaping industry’s illegal marketing to children has been well documented, and one of the industry’s largest players, JUUL, has been sued by the FDA for making illegal claims about the safety of their products.

“We cannot trust companies profiting off addiction with the health and safety of our nation’s children,” continues Africk.

The FDA’s new policy comes in response to skyrocketing rates of youth e-cigarette use. Currently one out of every four high school students reports using e-cigarettes and the majority report using products in candy and fruit flavors.

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Respiratory Health Association has been a local public health leader in Illinois since 1906 focusing on lung health and clean air issues. A policy leader, our organization remains committed to advancing innovative and meaningful tobacco control policies. We have been one of the state’s leading advocates for federal oversight of tobacco and vaping products, smoke-free laws, Tobacco 21 and other tobacco product policies.