Today the U.S. Food and Drug Administration (FDA) proposed product standards that ban menthol as a characterizing flavor in cigarettes and ban all characterizing flavors (including menthol) in cigars. The decision comes as the result of a citizen complaint filed by public health organizations and over a decade of advocacy efforts.
“Respiratory Health Association applauds the FDA’s decision to move forward with greater regulation of these harmful tobacco products,” commented Joel Africk, RHA’s President & Chief Executive Officer. “We continue to fight to reduce the burden of tobacco-related lung illnesses in our communities and believe removing menthol products from store shelves is the right thing to do.”
The less harsh, mint-like flavoring of menthol products makes them easier to smoke and often appeals to younger or new smokers. Additionally, tobacco companies have historically marketed these products to teens and in minority communities. Studies have shown as many as 70% of teen smokers use menthol cigarettes. Of Black smokers, nearly 85% smoke menthol cigarettes compared to 30% of all white smokers – contributing to health disparities including risk for lung disease. In total, an estimated 18.6 million current smokers use menthol cigarettes.
“Big Tobacco – a multi-billion-dollar industry – has long used menthol flavoring to target new smokers and minority communities,” continued Africk. “The FDA’s move will prevent a new generation of smokers, help address significant lung health inequities, and save lives.”
The FDA’s rules also offer protections to consumers, as enforcement will only address manufacturers, distributors, and retailers. RHA looks forward to President Biden’s administration finalizing these new rules – and helping implement a policy that focuses on improving lung health and holding the tobacco industry accountable instead of criminalizing individual use of these products.
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Respiratory Health Association has been a local public health leader in Illinois since 1906, focusing on lung health and clean air issues. RHA works to prevent lung disease, promote clean air, and help people live better through education, research, and policy change. As a policy leader, RHA is committed to advancing innovative and meaningful tobacco control policies. We have been one of the state’s leading advocates for federal oversight of tobacco and vaping products, smoke-free laws, Tobacco 21, and other tobacco product policies.